"Marketing Plan" Posts

Situation

The owners of a commercial flooring company were dealing with a low margin, which resulted in cash flow issues. “Prior to GPS, the cash flow volatility created great stress for me and Joe. We were resigned to the status quo and we did not foresee our company growing, beyond its size, at that time.”

Process

“Upon arriving,” the GPS consultant “evaluated our estimating and accounting processes. The first discovery was that we did not understand the difference between mark-up and margin. He also determined that we had no budget forecasting in place.”

Numerous new procedures, protocols and metrics were …