"customer loyalty" Posts

Thumbtack, a consumer service for finding and hiring local businesses, and the Ewing Marion Kauffman Foundation, a nonprofit organization focused on education and entrepreneurship, recently released the results of their Small Business Friendliness Survey. The study measured data from over 12,000 small business owners and provides insight regarding the impact of friendliness towards customers as it relates to a business’ overall success.

This study demonstrates the importance between business friendliness and business success, as the former is directly correlative to customer loyalty, according to the survey.

For many businesses, in both B2B and B2C, customer loyalty is determined by …