"Branding" Posts

According to Entrepreneur, branding is “the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” Branding your small business, which is often touted as one of the most necessary aspects of marketing, can be executed more easily than you might think.

Rather than branding being an extra step that you take in your marketing efforts, the secret to branding is simply about being consistent in how you communicate with customers and potential clients during existing touchpoints, defined in ‘This is Service Design Thinking,’ as, “every contact point between …