Transportation: How GPS Can Help

As the owner of a trucking or transportation company, you need to assure your business’ future through management tools that work. GPS can help you fix your company by implementing or enhancing the following: sales and marketing techniques, administration procedures, merchandise control, space utilization, equipment repair and maintenance.

Sales/Marketing

• Full knowledge of company capabilities
• Customer identification
• Targeted marketing
• Using directories to pre-qualify
• Focused advertising
• Advertising effectiveness feedback
• Sales planning and sales activity monitoring
• Public relations and customer awareness
• Customer follow-up

Administration/Management

• Management authority and responsibility clearly defined
• Organizational relationships that facilitate efficient operation
• Well-defined operating procedures
• Profit-based decision making
• Profit-based manager’s compensation program
• DOT requirements

Merchandise Control

• Computerized scheduling of trailer loading
• Cargo load control for damage reduction
• Computerized cargo tracking

Financial Planning/Management

• Cash flow planning and management
• Flexible budget planning
• Establishing overhead costs
• Establishing breakeven levels for total company operations and for each profit center
• Developing pricing policies
• Establishing credit and collection procedures

Space Utilization

• Reduction of deadhead
• Purchasing control system
• Material and supplies monitoring and control
• Effective management of personnel
• Job descriptions and duty lists
• Manualized policies and procedures
• Systematic and effective communication

Equipment Repair/Maintenance

• Scheduled preventive maintenance
• Driver and equipment operator training
• Maintenance records
• Assigned responsibility for operators and for managers
• Drug-free drivers/operators