"Social Media" Posts
A Small Business Owner’s Overview of Pinterest
By Zach Miller
What Is Pinterest?
Pinterest is an innovative tool that small business owners can employ in order to connect with potential customers in an engaging arena, share their industry expertise, and complement existing marketing efforts with a creative flourish. With more referral traffic than Google+, YouTube and LinkedIn; Pinterest is worthy of your consideration.
The Pinterest community shares content that is judged according to its initial visual engagement. The quality and novelty of your photos, or ‘pins,’ is the root of a successful Pinterest profile. Trailing at a close second is the actual content behind the photo, i.e. the article, page, …
5 Ways To Brand Your Small Business
By Zach Miller
According to Entrepreneur, branding is “the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” Branding your small business, which is often touted as one of the most necessary aspects of marketing, can be executed more easily than you might think.
Rather than branding being an extra step that you take in your marketing efforts, the secret to branding is simply about being consistent in how you communicate with customers and potential clients during existing touchpoints, defined in ‘This is Service Design Thinking,’ as, “every contact point between …
How to Make a Quality Business Video
By 
With the ongoing popularity of YouTube and short video-making apps for mobile phones gaining adoption such as Vine, Viddy and Instagram, how to produce your own quality business videos has become a much more urgent question as there is clearly a demand by consumers. The answer is this handy infographic from the folks at KZO Innovations (who offer a video platform for the management, capture, and distribution of video for sales, training, and other communication goals).
It’s All about Quality
This infographic makes the point that the quality of your video is your paramount concern, due to the …
