"Sales" Posts
5 Ways To Brand Your Small Business
By Zach Miller
According to Entrepreneur, branding is “the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” Branding your small business, which is often touted as one of the most necessary aspects of marketing, can be executed more easily than you might think.
Rather than branding being an extra step that you take in your marketing efforts, the secret to branding is simply about being consistent in how you communicate with customers and potential clients during existing touchpoints, defined in ‘This is Service Design Thinking,’ as, “every contact point between …
How to Make a Quality Business Video
By 
With the ongoing popularity of YouTube and short video-making apps for mobile phones gaining adoption such as Vine, Viddy and Instagram, how to produce your own quality business videos has become a much more urgent question as there is clearly a demand by consumers. The answer is this handy infographic from the folks at KZO Innovations (who offer a video platform for the management, capture, and distribution of video for sales, training, and other communication goals).
It’s All about Quality
This infographic makes the point that the quality of your video is your paramount concern, due to the …
Professional Level Sales
By GPS
The sales paradigm:
It is likely that once upon a time a caveman figured out he could trade his surplus of arrowheads for food and drink; and the rest was commerce history. Sales methodologies have evolved over many decades to the practices employed today. In the past, salesmen suffocated prospective buyers with aggressive techniques. Today a more professional sales discipline is surfacing. New methods have been designed specifically to invite product exploration. As long as there has been commerce, there have been sales. One dynamic remains unaltered. A series of relational changes transpire between the seller and the buyer from …
Leveraging Government Opportunities
By GPS
Recently, I reviewed the financing and grant programs offered by the federal government to small business through the oversight of the Small Business Administration (SBA). Next, I’d like to review the order and sales procurement opportunities available to small businesses based on purchasing by the United States government.
Keep in mind
The federal government purchases billions of dollars in goods and services each year that range from paper clips to complex space vehicles. To ensure that small businesses get their fair share, statutory goals have been established for federal executive agencies. These are goals set so that small business gets …
