"Media Relations" Posts

Draw the line and determine when to say “yes” and how to say “no”

• An employee wants you to sponsor his son’s little league team.
• Your banker wants you on the dinner committee to plan the Annual Save the Naugahyde Ball, this year honoring Mr. and Mrs. Moneytree for their relentless efforts to protect Naugas from extinction. The privilege of a seat on the dinner committee comes complete with the responsibility of forking over enough to cover the cost for a table of 10.
• One of your best customers approaches you for funds to help pay the way for the

Sometimes your marketing — be it advertising, direct response, Web site, public relations or even word of mouth — works harder and more effectively than your staff.

Assess your hiring, training and management practices along with your marketing efforts next time the response to your ‘can’t miss’ promotion turns from expectations of ‘deal’ to ‘no deal.’

That’s not to say there isn’t an issue with your marketing strategy and the accompanying tactics. There very well could be tangible problems.

However, human ineptitude and just plain laziness could be undermining your sales and customer service effectiveness — and it is unlikely …

Public relations exposure extends beyond newspaper, radio and television mentions. Take the test now to find out how your company measures up.

There are several sayings that are commonly referred to when talking about obtaining public relations exposure, mostly as it applies to getting your name in the newspaper or heard on television or radio. Unfortunately, living by most of these adages won’t help you or your business.

“There is no such thing as bad press!” Sure there is. The media may expose improper personal or corporate behavior or hasten the demise for individuals and companies already under siege. The …