Posts by Zach Miller
Is Your Business Friendly?
By Zach Miller
Thumbtack, a consumer service for finding and hiring local businesses, and the Ewing Marion Kauffman Foundation, a nonprofit organization focused on education and entrepreneurship, recently released the results of their Small Business Friendliness Survey. The study measured data from over 12,000 small business owners and provides insight regarding the impact of friendliness towards customers as it relates to a business’ overall success.
This study demonstrates the importance between business friendliness and business success, as the former is directly correlative to customer loyalty, according to the survey.
For many businesses, in both B2B and B2C, customer loyalty is determined by …
A Small Business Owner’s Overview of Pinterest
By Zach Miller
What Is Pinterest?
Pinterest is an innovative tool that small business owners can employ in order to connect with potential customers in an engaging arena, share their industry expertise, and complement existing marketing efforts with a creative flourish. With more referral traffic than Google+, YouTube and LinkedIn; Pinterest is worthy of your consideration.
The Pinterest community shares content that is judged according to its initial visual engagement. The quality and novelty of your photos, or ‘pins,’ is the root of a successful Pinterest profile. Trailing at a close second is the actual content behind the photo, i.e. the article, page, …
Beat the Meeting Blues: 10 Tips to Improve Meetings
By Zach Miller
For too many employees, the weekly Monday meeting is the longest two hours of the day. They may drag their feet to the conference room, yawn during the presentation, check their missed texts throughout the meeting, and contribute minimally to the conversation in order to leave an uncomfortable position as early as possible.
The team meeting is not just a mandatory event—it has utility that should directly benefit the participants and the company. When a meeting is regarded as a nuisance, however, the functionality is lost and the benefits disappear. To best take advantage of the meeting, here are ten …
5 Ways To Brand Your Small Business
By Zach Miller
According to Entrepreneur, branding is “the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” Branding your small business, which is often touted as one of the most necessary aspects of marketing, can be executed more easily than you might think.
Rather than branding being an extra step that you take in your marketing efforts, the secret to branding is simply about being consistent in how you communicate with customers and potential clients during existing touchpoints, defined in ‘This is Service Design Thinking,’ as, “every contact point between …
