Posts by Rick Biederer

Running a small business often means that you do not have the time or money available for online marketing avenues such as pay-per-click advertising, banner ads or an email newsletter. If your chief concern is limited resources, however, creating an email newsletter may be the best option for your small biz.

What many small business owners need is simply a push in the right direction to make it happen. This article is that push!

Understand the Terminology

There are a few terms that you will want to be familiar with before you start.

Email list. Your email list is the …